1. Create content that is unique, rather than original.
“Nothing is original. Steal from anywhere that resonates with inspiration or fuels your imagination. Devour old films, new films, music, books, paintings, photographs, poems, dreams, random conversations, architecture, bridges, street signs, trees, clouds, bodies of water, light and shadows. Select only things to steal from that speak directly to your soul. If you do this, your work (and theft) will be authentic. Authenticity is invaluable; originality is nonexistent.”
Don’t worry about whether or not it’s been said before—it definitely has. Just craft it differently. Sell it with your unique voice and brand.
2. Say thank you. Kindness for the sake of being kind will never harm you; at the very least it will establish a favorable online reputation for you. So tweet a thank you note to someone who recently followed you. Reach out to a blogger you admire just to say thanks for her work. Give a little more than you take, and see what happens. (Karma, hopefully.)
3. Link to current, relevant content to establish credibility. I strongly recommend using an RSS reader to organize a constant source of shareable content to help you demonstrate expertise in your chosen field. I use Feedly’s subscription service, and I love the way I can organize my favorite blogs by topic. If you’re tweeting at least one carefully selected link every day with a short explanation for why it’s valuable, you’re showing your audience that you’re on top of the latest information in your area of expertise.
4. Make recommendations. Recommendations are a great way to go a bit off-topic while maintaining credibility. They can draw attention to the other things you’ve got going on in your life and thereby make you accessible to a larger audience. If you’re a designer and you tweet mostly about design I mostly won’t care, but I may follow you anyway because sometimes you say things that markedly improve my life, like who I should use to print my business cards, or the awesome show that’s happening this weekend that I didn’t even know I wanted to go to.
— Kara Andersen (@writer_babe) January 28, 2014
5. Keep it lighthearted. Twitter is by and large informal, which I had trouble accepting at first. I am a serious person by nature and it took me a while to catch on to the concept of abstract or theoretical conversations that are allowed to develop for the sake of humor. Seriously, get into those. The moment you find yourself tweeting about a hippopotamus with a coffee addiction laying waste to your daily routine you know your life is charmed. The truth of it is that people like to read pithy, ridiculous things. Don’t be afraid to deliver.