How To Order A Manhattan Like You Mean It


Manhattan cocktailA Manhattan is sophisticated, strong and classic. The drink itself commands respect, and in turn so does the person consuming it. It is a more fun version of straight whiskey, which I highly recommend as a drink when you mean business, for reasons which have already been explained quite well. A Manhattan is both business and pleasure. It is an assertion of a very distinguished, particular taste and I recommend ordering it often and with authority.

Our level of confidence at the bar probably has a lot to do with how knowledgeable we feel about our drink options, and I’m willing to bet there are a lot of people who are missing out on the pleasure and power of a Manhattan simply because they don’t know what it is or if they will like it.

When you order any drink, you are negotiating power and reputation. Like what you wear, your drink choice says something about who you are to those observing you. The bad ass factor in ordering a Manhattan is magnified when you’re able to order with confidence.

So here’s how to order a Manhattan like you mean it:

First, learn how the drink is made.

If you’ve enjoyed a Manhattan made by your own hand at home before, you are not only a drinker of the classic cocktail, you are a maker. You now possess a unique skill. Imagine coming home from a tiring day of work and reclining on the couch with a Manhattan made to your liking in one hand and a book in the other. That is classy as hell and you know it.

A Manhattan is traditionally comprised of rye whiskey (though bourbon is also acceptable as a southern variation on the original recipe), sweet vermouth, Angostura bitters and a maraschino cherry for garnish.

To make a Manhattan, you will need:

1.5 oz rye whiskey or bourbon
0.5 oz sweet vermouth
A few dashes of Angostura bitters
a cherry for garnish (maraschino is traditional but I prefer the more modern use of marinated cherries)

Mixing glass
Cocktail strainer
Bar spoon (any long spoon will do the trick)
shot glass or jigger
Cocktail glass

With a few ice cubes already in your mixing glass, combine whiskey, vermouth and bitters. Stir, and strain into a chilled cocktail glass. Add a cherry for garnish.

You’ve just made an expert Manhattan.

Now you’re ready to order.

The degree to which I can be particular about my order is another reason I love this drink. There’s something distinctly pleasurable about knowing your drink well enough to tell the bartender your brand preference (Bulleit? Knob Creek?) and whether you’ll take your Manhattan on the rocks or up (with or without ice, respectively.)

Bulleit Manhattan, up.

I encourage you to experiment with bases (rye or bourbon) and brands until you’ve identified a favorite. Try the drink up and on the rocks at least once as well. The more research you put into your preferred drink the more you’ll own it every time you order.

Consider trying one of these variations on a Manhattan as well:

Dry Manhattan – sweet vermouth is swapped out for dry vermouth and the drink is garnished with a lemon twist instead of a cherry

Perfect Manhattan – the same amount of vermouth is used, with equal parts dry and sweet

It’s about that simple. Have a bad ass happy hour today.

Motivation Monday: The Morning Hustle

Awesome morning

“The choices are 1) sleep in bed, or 2) have some coffee and remake the world to my liking.” – Jen Dziura

How you start your day is key. You can either hate the morning, or wake up excited to get to work. I believe in filling my day with the kind of things that are going to get me out of bed in the morning. My wake up alarm on my phone is actually called “Get up and make your world better,” because that’s really what I’m getting out of bed to do for every day that I live.

More sleep is overrated. Think about it: Will you regret waking up earlier than what felt good if it means finishing a big project, going for a morning run or crossing off more on your to-do list that day?  Get up early, then make it worth your while.

I’ve started this little morning ritual of grabbing the notebook and pen I leave laying around near my bed and jotting down my to-do list for the day. It’s the very first thing I do after I wake up that gets me started and guarantees that the day is going to be some mix of productive and fun, and the satisfaction of crossing off those items throughout the day is like caffeine–addictive and invigorating.

So have things planned: What are you going to make today? Where are you going? What kind of meaningful interactions will you have there? What will you do today to make your life better in the future? How will you celebrate all of this achievement at the end of the day–with a glass of wine? Dinner with good friends? Give purpose to everything you do in a day. Write it all down and cross it all off as you complete it, and see how that makes you feel.

Get up and make your world better.

Today’s Motivation Monday quote is from Jen’s article “A Day in the Life of Bullish (Caffeine, Pinstripe, and A Lack of Time-Wasting Bullshit).” I highly recommend reading all of it.


Motivation Monday: On Writing

How to be a professional writer“Write like a motherfucker.” – Cheryl Strayed

Write all the time, every day, in every possible mood.

Write when you’re so excited to write that you could throw up because you can’t get it all down on paper fast enough.

Write when you have nothing to say.

Most importantly, write when it’s the very last thing you feel like doing—when you’d rather go lick gum off someone’s shoe than write. Write when you’re curled up in a ball and crying, because when you feel that terrible and you’re able to make yourself do it anyway, you’ve already won. It may be the worst writing you’ve ever done, but you’re doing it, and that’s far better than the alternative of not doing it. And as you continue you may realize that you’re not forcing yourself to work anymore. That you are in fact on a roll. That you are on your way to someplace grand and exciting and triumphant, when moments before you were dying.


Five Tips for Developing a Meaningful Twitter Presence

How to become a social media pro


 1. Create content that is unique, rather than original.


“Nothing is original. Steal from anywhere that resonates with inspiration or fuels your imagination. Devour old films, new films, music, books, paintings, photographs, poems, dreams, random conversations, architecture, bridges, street signs, trees, clouds, bodies of water, light and shadows. Select only things to steal from that speak directly to your soul. If you do this, your work (and theft) will be authentic. Authenticity is invaluable; originality is nonexistent.”

Jim Jarmusch

Don’t worry about whether or not it’s been said before—it definitely has. Just craft it differently. Sell it with your unique voice and brand.

2. Say thank you. Kindness for the sake of being kind will never harm you; at the very least it will establish a favorable online reputation for you. So tweet a thank you note to someone who recently followed you. Reach out to a blogger you admire just to say thanks for her work. Give a little more than you take, and see what happens. (Karma, hopefully.)

3. Link to current, relevant content to establish credibility. I strongly recommend using an RSS reader to organize a constant source of shareable content to help you demonstrate expertise in your chosen field. I use Feedly’s subscription service, and I love the way I can organize my favorite blogs by topic. If you’re tweeting at least one carefully selected link every day with a short explanation for why it’s valuable, you’re showing your audience that you’re on top of the latest information in your area of expertise.

4. Make recommendations. Recommendations are a great way to go a bit off-topic while maintaining credibility. They can draw attention to the other things you’ve got going on in your life and thereby make you accessible to a larger audience. If you’re a designer and you tweet mostly about design I mostly won’t care, but I may follow you anyway because sometimes you say things that markedly improve my life, like who I should use to print my business cards, or the awesome show that’s happening this weekend that I didn’t even know I wanted to go to.

5. Keep it lighthearted. Twitter is by and large informal, which I had trouble accepting at first. I am a serious person by nature and it took me a while to catch on to the concept of abstract or theoretical conversations that are allowed to develop for the sake of humor. Seriously, get into those. The moment you find yourself tweeting about a hippopotamus with a coffee addiction laying waste to your daily routine you know your life is charmed. The truth of it is that people like to read pithy, ridiculous things. Don’t be afraid to deliver.

Lessons a PR Pro Can Learn from Lisa Dietlin’s “Transformational Philanthropy” Talk

On Wednesday, December 4, 2013 business and creative professionals gathered at Metropolitan Capital Bank & Trust (9 E. Ontario St.) for the bank’s quarterly “Women’s Empower Hour,” a complimentary series for proactive women in the Chicagoland area to learn and share ideas, stories and information over lunch. This discussion was hosted by the enthusiastic and knowledgeable Lisa Dietlin, CEO and President of Lisa M. Dietlin and Associates, Inc., a company quickly becoming the prime model for philanthropic leadership throughout the country.


As part of Margie Korshak Inc.’s Fashion, Hospitality & Entertainment team, I was excited for the opportunity to learn about the growing philanthropy industry, which currently accounts for a whopping ten percent of the business world according to Lisa’s research. I found much of her industry expertise could be applied to my team’s work in the public relations and social media industries. Here are the team’s favorite ideas from Lisa’s talk, applied to the needs of a PR professional:

Ask for permission to ask. Be open about your intentions with media contacts. Ask new contacts if you can talk with them about opportunities to work together in the future, before you start pitching. Setting up a discussion allows you to get more information so that when the time comes you can better tailor your pitch to the contact’s interests.

Thank a donor seven times. This is a business standard in the world of philanthropy. Gratitude is most effectively communicated by thanking donors more than once and in different ways. For PR pros, this is a great way to show your appreciation to your media contacts, as well as continue to build those relationships. Send a hand-written letter to the journalist who just got your client a great placement in a national magazine. A month or two later, buy that journalist lunch to say thank you again and discuss other opportunities to work together.

Save difficult calls for Friday morning. If you’ve got a difficult pitch to make, or perhaps you’re cold-calling for new business, try making those calls on a Friday morning, when the weekend is near and people are generally in good spirits.

Call potential donors that are difficult to reach eight times in two weeks and leave only three messages in that time. Has it been too long since you’ve heard anything about that radio segment you’re trying to secure? Are you looking to establish a relationship with a higher profile media contact? Do you have an impossible-to-get-a-hold-of contact? Try this strategy.

Do you have more ideas about how strategies in philanthropy can come in handy in the PR world, or vice versa? Please share!

Interested in attending the next “Women’s Empower Hour” at Metropolitan Capital Bank and Trust?  Contact for more information.

For more information on Lisa M. Dietlin and Associates, Inc., check out:

Why a Month Without Alcohol is Actually Something You Should Consider

No alcohol in barAt the beginning of September 2013 I started a new life that was different and better than the one I had been living. I moved into an apartment in Chicago with two roommates I met on Craigslist, determined to start entirely from scratch. I was not a pioneering risk-taker moving without the security of gainful employment, but I did move without owning a bed, or any furniture for that matter. I didn’t have bath towels, or kitchen knives, or a vacuum. I did have wine glasses and a cocktail shaker.

I started thinking about how to cut other costs while I was spending what is to me an alarming amount of money on apartment furnishings, and the solution I devised was to give up alcohol for the entire month of September.

I am a person who typically has at least one drink three to five nights out of the week. This venture in no way seemed like fun. Instead, it became a challenge.

More Room for Productivity and Health

The first mistake I made was assuming I’d go out with friends and simply not order anything. This is incorrect. If I hadn’t forgone most social engagements revolving around drinks, I never would have made it. Instead I kept to myself most weekends, finding solace in all the new neighborhood coffee shops at my disposal and all the caffeinated work I could accomplish, because it wasn’t like I had anywhere else to be on a Friday night at 8pm when I was decidedly NOT drinking.

It was rainbow-magic productivity time and a giant fuck you to my social life—I saw almost no friends for the entire month. But I was getting enough sleep and waking up at incredibly early hours for the weekend, which is how I got back into my running routine, and how I was able to kick-start this blog into existence.

A Lesson in Moderation

Even though I was purposely avoiding situations in which I’d be tempted to have a drink, I couldn’t avoid them entirely. I can mostly thank my job for this. I work at a boutique PR agency and September happened to be a busy month full of events and parties to work. So I had plenty of practice saying no not only to champagne but to champagne that was free. The benefits being 1) that you can focus on doing your job and not on how many glasses to consume before you verge on unprofessional, and 2) abstaining from complimentary booze in the same proximity as your boss will at the very least absolutely not get you into trouble and at the very most make you slightly impressive.

Save Your Money

You know what adds up?

Fancy cocktails.



All the booze.

The fries you order with your whiskey, the pizza delivered to the apartment party, the cab ride home after a night of drunken cavorting.

These are all expenses that vanish when you opt to stay in on a Friday or Saturday night and, say, fix a nice dinner and catch up on your reading or get ahead on some work (see Jen Dziura’s advice on using hours/times of year most people aren’t working to get ahead here and here).

I’m not suggesting that going out is a not-so-great thing to do. When you’re young and vibrant and single especially, please do go out often and with purpose. Make it about socializing, meeting new people, enjoying good drinks and killing it on a dance floor; a night out can be just as productive as a day of work. If we didn’t make our social lives somewhat of a priority we’d be missing a grand piece of the puzzle, as it were. But for most of us, it’s financially impractical to go out every Friday and Saturday night, so I find it worthwhile to practice re-framing a night in as another kind of opportunity for productivity. Take to a relaxed night of reading, catch up on lower priority work-related tasks that have been on the back-burner for days, or do some mindless cleaning around the apartment if your brain power is exhausted. Whatever you do, get to bed early and tackle the next morning with panache because you got a good night’s sleep and didn’t wake up hung-over. If I can get a four-mile run, a shower and a trip to the farmer’s market out of the way before 10:30am on a Sunday, the world is mine for the taking, and I feel pretty excellent whether I end up writing at a coffee shop or at home reading and napping for the rest of the day.

How to Do What You Love: Q and A with Freelance Writer Alissa Walker

Meet Alissa Walker. Today she is a design blogger at Fast Company’s website Co.Design, a columnist at GOOD, the associate producer of the public radio show DnA, and an organizer of Design East of La Brea, the monthly party she co-hosts. Alissa launched a freelance career for herself a few years ago by starting, simply, to do what she loves: writing, walking, and eating gelato.  Her blog at documents, over a picture of oozing horchata nectarine gelato, her adventures in writing and thinking about design, walking around L.A., and tasting new kinds of gelato. She’s been kind enough to talk to me about her career and offers some advice on how to do what you love and get paid for it.

On your bio page at, you mention that you returned from a two-month adventure in Europe knowing that what you really wanted to do was write. Tell me more about your experiences in Europe and how your time there helped you come to this realization about writing.

After trying to work in advertising as a copywriter, then taking a day job as a producer at a production house, I was doing a bit of freelance writing for magazines but was still too scared to leave my day job. I had spent the last few years before my trip promising myself that I would do some writing “on the side”—which, as we all know, never really ends up happening when work and life get in the way. So I planned the trip to Europe as a type of creative sabbatical to see if I could fully commit myself to writing every day when I had no other responsibilities. I booked a solo trip with no itinerary whatsoever—something I highly recommend that everyone does at least once in their lives!—and it was the first time I’d ever traveled alone or really ever been alone in my life. I wrote, of course, but mostly I learned so much about myself, and how I liked to spend my time: looking at beautiful buildings, walking down strange streets, going to flea markets, eating new foods (including lots of gelato!). I decided I had to try and replicate this experience back at home, and writing seemed like the best way to do it.

Would you say you’ve been pretty successful at turning what you love to do into a career? What have you done to make this possible? What advice would you give to someone who would like to do the same?

I think I have been successful when it comes to being able to get paid to write in a way that I genuinely like to write and about things I genuinely care about. I think the key to this is to start doing the kind of writing you love to do, every single day, even if it’s just on your personal blog, or even somewhere like Twitter. Just do it frequently and do it passionately. Early on, I was lucky enough to get a job as an editor of the design blogUnBeige where I was required to post stories 3-5 times a day. This allowed me to develop my voice and build an audience. If you’re writing enthusiastically and often, people will remember you, and the work (and the money) will come your way.

Part of the appeal of freelance work is that you get to be your own boss. So what is itreally like to work freelance? How much of your job would you say is doing what you want versus doing what others want you to do?

Freelancing is simultaneously the best and the worst idea in the world. Ideally, I’m my own boss, and can orchestrate my own hours and choose my own assignments. But in reality, I’m stressed all the time juggling my various commitments, trying to carve out time for my own projects, and making sure that I’m drumming up enough business for the future. I think the goal for any freelancer is a bit of stability, which comes in the form of a contributing editor or contributing writer gig. But with that you lose a bit of freedom, since you’re required to write a certain amount of stories each month or year, and more of them are dictated by the publication, not by your own personal pitches. I would say about half of what I write are my own pitches and story ideas, and about half come from my editors at various publications.

What is a typical work day like for you?

I get up around 6:00 or 6:30 and start poking around the internet for story ideas. I have to file several stories a day and they all need to be incredibly timely, so if I see a potential lead I have to jump on it quickly, emailing or calling the sources for more information, quotes or images. I usually write or edit two or three stories before lunch. My boyfriend, who is a graphic designer, also works from home (you can see where we work here) so we take a break and make lunch together, which I didn’t used to do when I worked at home by myself—cooking is my favorite thing and stopping work to do it makes such a difference in the day! Then back to writing and editing stories until it’s time to make dinner. Not very glamorous! But at night I often go to different events around town which is a great way to connect with friends, potential story sources, and other writers. And I think IM and Twitter are also really great ways to stay in touch with what’s happening. I feel like I’m pretty social for someone who sits at home all day.

What kind of advice would you give to writers who are trying to get started in the world of freelance? What skills would you say are important to have, and how might one go about practicing those skills?

The most important thing you can do as a budding freelancer is to practice writing and pitching every single day. As story ideas pop into your head you should treat them this way: Write something short and pithy about an aspect of the story on your blog, so you can sort through your observations and get down all the details. Then transform that little idea into a bigger story pitch for a publication:  do your research on exactly where it should be placed, decide what makes it very timely, and get a really smart pitch written and out the door. Even if the pitch doesn’t pan out, you’ve realized why the idea was important to you and you’ve figured out your own take on the issue. You’re practicing your writing and developing a point of view at the same time, which is really important for a freelancer.

If I’m really interested in freelance and travel, would you say a freelance career makes it easier to travel than otherwise? What challenges/difficulties might I encounter? In your experience, is it possible to find freelance work that will pay you to travel?

I think there used to be more of those jobs where you got to go on free trips, but sadly budgets are getting smaller for all stories, even travel ones. But I think to prove yourself to these kinds of publications that are going to pick up the check for your vacations, you’ve got to really prove yourself to them as a tour guide. And that means treating where you live, your own neighborhood, as a travel destination. Try to pluck out amazing experiences, restaurants, events, and stores in your neighborhood and introduce them to a wider audience. This will show your skills as a curator and editors will realize that they can trust your opinions and advice when they assign you that story far, far away.

Between your column “Design is a Verb” at GOOD, your own blog and website, your public radio show DnA, de LaB–the monthly party you co-host, and the various conferences you attend and/or speak at, you must be very busy all the time. How do you fit it all in? Got any good strategies for effective time management?

Only say yes to things that you want to do, then none of it will ever feel like work. You’ll go into every day excited about everything you have to do and you’ll have no problem getting it all done.

It seems like you’ve become quite an authority on things to do/places to see in LA since you moved there. How much exploring did you have to do before you felt comfortable writing about the city?

That’s a really interesting question because I still don’t think I feel comfortable being an authority on LA. I’ve only been here nine years, and I have so much more to explore! But I think that’s the way I approach the city: There’s always something new to write about, or a different way of looking at something that’s been around forever, or a perspective that I have that’s unique because I am (somewhat) new to Los Angeles. From the first moment I got here it seemed like such a special, magical place, and that feeling has never really gone away for me. It surprises me every day.

Is it unfair of me to ask you what your favorite kind of gelato is?

Not at all unfair, although it’s difficult for me to pick just one! Here in LA, it’s whatever is in the case at Scoops (712 North Heliotrope Drive, LA), which is about to open a second location. Their salty chocolate and brown bread flavors are a killer combination. They catered my most recent birthday party where I had gelato beer floats. I often go to Mozza (641 N. Highland Ave., LA) for their olive oil gelato and this insane dessert called the caramel copetta, which has carmel gelato, marshmallow and Spanish peanuts. Finally, while it’s not technically gelato, I am obsessed with the flavors, concepts and people behind Coolhaus, an architecturally-inspired ice cream sandwich truck that roams LA. They have a dirty mint flavor with real chopped mint that’s so good for summer, and sometimes they even serve it on brioche buns, which they did for my birthday party the year before. That’s exactly how I used to eat it in Italy. Five times a day.

Do you have any more general advice about building a career around what you love to do?

Two pieces of advice. 1) Brand yourself and/or your company in a way that references what you love. In my case, I went for the gelato, and people everywhere send me gelato tips, gelato stories, gelato recommendations, even free gelato! 2) This goes along with what I was saying about writing every day about what you’re passionate about: If you want to get paid to do something, just start doing it for free. I started co-hosting a monthly design gathering here in LA called de LaB and once we gained some momentum, people were asking me to organize and moderate events for their groups. Now speaking at and curating events has become a big part of what I do for a living.